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Matt Holman is the Founder and Principal Consultant at Human Forward Group, based in Brisbane, Australia. With a deep expertise in Human Factors and Ergonomics, Dr. Holman is dedicated to optimizing human well-being and system performance in complex sociotechnical environments. His work integrates operational insight, systems thinking, and dynamic simulation to address the challenges posed by Industry 4.0 technologies. His career spans academic research, industry application, and thought leadership, including the development of the DynEAST framework for modeling operational realities and he has authored peer-reviewed papers and contributed to advancing Human Factors methodologies to meet the demands of modern systems. Guy H. Walker is a Professor within the Centre for Sustainable Road Freight at Heriot-Watt University in Edinburgh, UK. He lectures on Transportation Engineering and Human Factors. He is the author or coauthor of over 100 peer reviewed journal articles and 18 books. He has been awarded the Institute for Ergonomics and Human Factors (IEHF) President's Medal for the practical application of ergonomics theory and Heriot-Watt's Graduate's Prize for inspirational teaching. Dr. Walker has a BSc Honours degree in Psychology from the University of Southampton and a PhD in Human Factors from Brunel University, both UK. He is a fellow of the Higher Education Academy, a fellow of the Chartered Institute of Ergonomics and Human Factors, and a member of the Royal Society of Edinburgh's Young Academy of Scotland. Terry Lansdown is a Lecturer of Human Factors in the School of Life Sciences at Heriot-Watt University, UK. He previously worked as a Senior Researcher at the Transport Research Laboratory in Crowthorne, UK, where he built deep experience delivering applied research in real-world transport and safety settings. Across his career, Dr. Lansdown has led and supported research and project management for a wide range of programmes, including European projects and work funded by the Health and Safety Executive, the Scottish Executive, the Department for Transport, and UK research councils. This background gives him a strong blend of academic expertise and practical delivery experience, translating human factors evidence into outcomes that matter for policy, operations, and system design
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