You're here for the truth, not empty promises. I'm Prof Grant Schofield, and for over three decades, I've been at the forefront of health and performance science. I live and breathe health and wellbeing. It's my job, my passion, my path. And yet, I still struggle to stay fit and healthy. I've worked with hundreds of high achievers who struggle too. Because staying healthy in the modern world is bloody hard. The only thing harder? Being unfit and unhealthy. That paradox sits at the heart of this book. Both paths are hard, but one leads to a better life - and you get to Choose Your Hard. I'll show you how leaning into temporary discomfort turns ambition into results, using the latest behavioural science to make changes that actually stick. A good life isn't easy. But it is worth it.