Learn how to negate resistances, circumvent defenses, and disarm excuses by harnessing
the most influential power in sales - the subconscious mind.

Dr. Eyal Matan - NLP master, business strategy development expert, lecturer, and business
mentor - holds a master's and a PhD in business administration.
After spending two and a half decades as a CEO and VP at various hi-tech, retail, tourism,
and business consulting firms, Dr. Matan decided to fulfill his mission of mentoring both
companies and individuals who wish to realize their business ideas.
In his book, he reveals his unique methods of subconscious salesmanship. Dr. Matan takes
readers on a journey into the mind of the customer. Using tools from the world of NLP and
other powerful means, it allows salespeople to close deals more easily, with customers and
clients believing they were not influenced at all.