Natalie A. Lincoln is an economist, behavioral researcher and one of the most sought-after voices on the psychology of money in North America.Born and raised in Asheville, North Carolina, Natalie grew up in a family of artists and entrepreneurs where money was always emotional, rarely discussed, and often the source of quiet tension. Those early years in the Blue Ridge Mountains gave her a front-row seat to the real human side of finance: how people who love each other can still destroy their peace over dollars, and how others quietly build freedom without ever appearing "rich."She holds a Master's in Behavioral Economics from Duke University and spent nearly a decade designing financial-wellness programs for Fortune 500 companies and conducting original research on spending triggers, scarcity mindsets and the neurology of "enough." Her work has been featured in The Wall Street Journal, CNBC, and the Harvard Business Review.Today, Natalie divides her time between Durham, North Carolina and Lagos, Nigeria, where she advises central banks, fintech founders and high-net-worth individuals who finally want to stop chasing money and start living richly.Human Side of Money is her first book written for the public, the one she wishes her younger self (and her parents) had on the kitchen table twenty-five years ago.When she's not writing or speaking, you'll find her hiking the Smoky Mountains with her rescue dog, Cash or quietly proving that you really don't need another zero in your account to feel completely, undeniably free.