Susan Walsh is Founder and Managing Director of The Classification Guru, a specialist data classification, taxonomy customisation and data cleansing consultancy. With over 13 years of experience in data, Susan is a world-renowned thought leader, data expert and speaker. She has been featured in the DataIQ 100 most influential people in data as well as winner of the 2022 & 2023 DataIQ Data Champion of the Year, a finalist for The Great British Businesswoman Awards and Practitioner of the Year at the Big Data Awards. Susan has classified and cleaned data across a number of different sectors, countries and languages for over 100 clients worldwide, and created and recently launched a self-service supplier normalisation tool, Samification.