Established in 1945, Bimbo emerged from the baking experience of the founders of El Molino pastry shop to produce and sell loaves of bread in Mexico. Bimbo is present in over thirty countries, and the company has become a symbol of Mexican corporate growth in a globalized, competitive world. In this book, Roberto Servitje, former CEO and Chairman of the Board of Grupo Bimbo, narrates the history of the Company and its incursion into markets as complex as the United States, Europe, and Latin America. At the same time, he addresses the company's pillars in terms of philosophy and strategic ideology. This book is a must-read for those interested in Latin American corporate development and those who wish to learn about leadership, inspiration, strategy, growth, competitiveness, human values and the social responsibility of corporations.