"Blueprint for Brand Success" will prove to be highly beneficial to brand owners, marketers, and anyone in general who wonders why some brands remain evergreen while others drop off the charts. In this book, you will be able to appreciate the different aspects of branding and understanding its psychology as it relates to the target audience. You learn how to design an effective personal or company brand, capture audiences' attention with a brand narrative, and utilise key branding tactics to accelerate growth. So even if you are totally new to branding, this book will advance your understanding of complex topics since the author explains everything in detail with relatable situations. This book is relevant to any audience looking to increase brand value and has the potential to refine your perception of brand building.

Samiran Roy was born in 1996 in Alipurduar, West Bengal, India. He is a seasoned Brand Strategist with years of hands-on experience and extensive field surveys that have allowed him to delve deep into the connection between brands and consumer psychology. His insights focus on building stronger brand-consumer relationships for lasting impact. Blueprint for Brand Success is his debut book, where he shares his expertise on crafting winning brand strategies.