An eye-opening look at the rapidly rising growth of gaming and the companies?including Peloton, Burberry, the New York Times, BMW, and Chipotle?that are using games to win over customers.

• Insider's view: exclusive interviews and case studies from pioneering companies such as Peloton, Tommy Hilfiger, and Adidas.
• Customizable advice: Whether you're ready for a small test or a major initiative, the book provides a practical roadmap with strategies that scale from low-risk partnerships to full gaming ventures.
• New customer insights: Tips for tapping into gaming mechanics that capture attention and drive loyalty among today's experience-focused consumers.

Audience: Leaders and marketers looking to give customers what they crave.