A New Book from the Wall Street Journal and USA Today Bestselling Author Unlock the Hidden Value Inside Your Ideas-and Transform Your Business Into an IP Powerhouse. The world's most influential brands, creators, and innovators all share one advantage: they think and operate like intellectual property companies. Now, you can too. In You Are an IP Company, bestselling author Kary Oberbrunner and top IP attorney Katherine Rubino reveal the proven system used by leading brands to locate, protect, and monetize their most valuable asset-intellectual property. From trademarks and copyrights to patents, trade secrets, licensing, and brand assets, the smartest leaders safeguard their IP because that protection generates success. Taylor Swift's 300+ trademarks, Play-Doh's trademarked scent, Coca-Cola's legendary trade-secret formula, and the IP strategies behind Disney, LEGO®, CrossFit, Magnolia, Dr Pepper, and Apple all demonstrate one truth: IP drives exponential growth. Most entrepreneurs assume they have "no IP," but over 90% of a company's value is tied to intellectual property-if you know how to identify it. Inside you'll discover: ¿ Why promoting an idea too early destroys its IP value ¿ How to choose the right protection strategy ¿ A clear 12-step plan to build IP influence and impact ¿ Forty-seven ways to monetize intellectual property ¿ How to safeguard your brand, creative work, and innovations Whether you're a creator, entrepreneur, coach, consultant, executive, or business owner, this book will help you uncover your hidden IP, protect it strategically, and transform it into long-term income and authority. Your ideas are powerful. It's time to protect them-and profit from them-like an IP company.