Travelers are increasingly demanding more sustainable options from tourism and hospitality companies and, in order to thrive, travel professionals must implement regenerative practices at the heart of their operations. Regenerative travel focuses on a future where tourism creates a positive impact for destinations by travel companies investing in local communities, ultimately leaving them a better place. Regenerative Tourism and Hospitality explores the practical steps tourism and hospitality professionals can take to adapt their travel businesses to align with the Glasgow Declaration and achieve net zero emissions targets by 2050. It looks at the five key areas travel businesses must consider: measurement, decarbonization, regeneration, collaboration and finance. It stresses how travel businesses have a responsibility to address the climate crisis by investing in the local communities where tourism operations are based to ensure vulnerable environments can continue to exist and accept visitors. At the same time, to meet consumer demands, travel operators must offer more sustainable options that allow travellers to engage actively with the destinations they visit. This book offers data-driven and nature-based solutions for senior travel professionals to transform their businesses to be more purposeful and sustainable. Using real-world examples this book shows how by adopting regenerative practices, tourism and hospitality businesses' efforts can benefit destinations, elevate the traveller experience and have a positive impact on the future of the industry.