Annie Wilson is a Senior Lecturer of Marketing at the Wharton School of the University of Pennsylvania. She received a PhD in marketing from Harvard Business School. Wilson has consulted for companies in the financial, entertainment, beauty, and fashion industries and given numerous talks on both branding and marketing.

Ryan Hamilton is an Associate Professor of Marketing at Emory University's Goizueta Business School. He received his PhD in marketing from Northwestern University's Kellogg School of Management. Hamilton has served as a consultant to Walmart, FedEx, Home Depot, Caterpillar, ConAgra, Cigna, Visa, and Ipsos, among others.