Sasha Frieze FRSA FCIM is an award-winning event strategist whose clients include the United Nations Foundation, The Guardian, The BMJ, the Open Data Institute, Abrdn, Raymond James, Incisive Media, Informa and the Royal College of Anaesthetists.

She is a NED of the British Society for Haematology, a Fellow of the Chartered Institute of Marketing and The Royal Society of Arts, and a visiting lecturer in event management at The University of Westminster.