Brian Hart Hoffman, president, and chief creative officer of Hoffman Media, oversees the editorial planning and brand direction for all publications and books. Brian has been the driving force behind the launch of The Cottage Journal, Bake from Scratch, Southern Cast Iron, and Southern Home magazines. A former flight attendant and self-taught baker, Brian spent his early life traveling and discovering bakeries around the world, returning home with a mission to recreate the recipes. Brian launched an award-winning brand dedicated to the celebration of the global baking community--Bake from Scratch. Now, Bake from Scratch is one of the world's largest baking platforms, with magazines and best-selling cookbooks, a podcast (The Crumb), sell-out international and domestic baking retreats, and of course @thebakefeed on Instagram, a way for bakers around the world to connect. He is the editor of all eight volumes of Bake from Scratch: Artisan Recipes for the Home Baker as well as The Bread Collection, The Pie and Tart Collection, Another Bundt Collection, The Coupe: Celebrating Craft Cocktails and Vintage Collections along with the best-selling Holiday Coupetails. Brian instills confidence in bakers so they can enjoy success in their own kitchen. He lives in Birmingham, Alabama.