As the world becomes increasingly digitised, NFTs offer a novel way to represent, authenticate and own unique digital assets providing new commerce opportunities for brands. Professionals within education and corporations face the need to understand the landscape, how to operate within it and what the best practice is that they should follow and educate others in doing so.

Getting Started with web3 and NFTs addresses the challenge of navigating the rapidly emerging and evolving landscape of non-fungible tokens (NFTs) and their impact on brands, consumers and society at large. This book explores the potential of NFTs to reshape these industries, the culture that has been created around the web3 and NFT ecosystem, while helping to provide new and curious consumers with some tips on how best to stay safe.

This book is the definitive guide to understanding NFTs, offering insights and guidance for both individuals, educators and brands who are affected by this transformative technology.

• Outlines how readers can make informed and responsible decisions with regard to NFTs
• Builds understanding on how to safely explore NFTs, and understand the basics, no previous knowledge is required
• Identifies how NFTs may impact the workplace, and how provides an understanding of the implications both for themselves, their business, their employees or students as well as what the risks are in interacting.