The art of "mastering the media" does not need a different you - on the contrary, it requires the best, most authentic version of yourself. "The C-Factor Guide" invites you on a journey to tap into the message you endeavor to put out into the world. This book is a simple, straightforward chaperone complete with exercises and activities to help you craft your story, collect your wisdom, and bring out your innate charisma so that you can shine on any media platform, under any circumstance - from calm to crises.

The media, in its many forms, is an essential tactical tool in your arsenal for success. You must be Composed. Charismatic. Clear. Collected. Comfortable. C words are your friend - and the most crucial is Confidence. This media training guidebook pivots around the tenants of drawing out your unique offerings; we all have something to give, something of value that makes life a little more worth living. While the mysterious media universe is not rocket science, it does require some practice and planning. "The C-Factor Guide" is waiting to propel you - and your brand or expertise - to unimaginable heights in the public sphere. Let us go forth and conquer.