The skill of the writer is completely in vain surrounded by a halo of mystery. Writing means thinking on paper. Anyone who thinks clearly can write clearly about any subject-articles, essays, blogs, or even entire books. What's more, writing well is a must for anyone who wants to succeed in today's information-saturated world. William Zinsser, the most respected teacher of writing living today, in the 30th anniversary edition of his book, published for the first time in Russian, tells in detail how to write any texts on any topic - about people, about travel, about yourself, about technology, about sports, art. Explains what rules the writer should be guided by, what methods to use and how to treat his work in order to bring it as close as possible to perfection. Remember that what you write is often your only chance to introduce yourself to someone whose help, money or goodwill you need. And if your message is pretentious, pompous or vague, the reader will imagine you to be the same way. He simply won't have any other choice. So learning to write well is in your best interest.