Pantone revolutionized the graphic arts industry with the launch, in 1963, of the PANTONE MATCHING SYSTEM®, which enabled designers and printers to articulate and reproduce accurate color anywhere in the world. This system achieved global acceptance and quickly became the standard in color naming and matching. Today, Pantone serves not only as the premier color consultant and authority on trends but also as a consumer brand in apparel, housewares, accessories, arts and crafts, stationery and office supplies, home furnishings, electronics, and apps.