David E. Sumner is professor emeritus of journalism at Ball State University, Muncie, Indiana, where he was head of the magazine journalism program for 25 years. He has written seven books including the best-selling textbook, Feature and Magazine Writing: Action, Angle and Anecdotes (3rd ed.). He received a PhD from the University of Tennessee. Samir "Mr. Magazine(TM)" Husni is an internationally recognized expert on new magazine launches. He is the founder and director of the Magazine Media Center and president and CEO of Magazine Consulting & Research, Inc. a firm specializing in new magazine media launches and repositioning of established magazines. He received a PhD from the University of Missouri.