The Encyclopaedia of Marketing provides definitions and descriptions covering the latest marketing and also Internet marketing services. [t provides the understanding of terms and acronyms used and needed to communicate with others in the marketing industry. This volumes the perfect solution for those involved or interested in marketing operations and services. This reference book explains the latest marketing processes. It is a great reference tool that allows people to effectively communicate with other people involved in the marketing inrush. The convergence of traditional marketing and Internet technology means more competitors and new industry terms. This work includes key terms and concepts in marketing with coverage of advertising, sales promontory public relations, direct marketing, personal selling, and e-marketing. This encyclopaedia is a living, growing document reflecting the changing dynamics of the marketing profession.