James Skinner is Director of the Institute for Sport Business and a Professor of Sport Business at Loughborough University London, UK. James has published numerous books and journal articles on research methods and teaches research method courses to postgraduate students across the globe.

Allan Edwards has held numerous academic appointments within Australia and internationally. His most recent position before his retirement was as Reader in Sport Business at Loughborough University London, UK. Allan has a passion for qualitative research, and this is reflected by his extensive use of qualitative methods in his research.

Aaron C.T. Smith is Professor of Sport Business at Loughborough University London, UK. Aaron has published extensively in qualitative research methods and conducted research employing qualitative methodologies with organisations across the Asia-Pacific region, Europe, North America, and the Middle East.