Explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. The book features research on a wide range of topics, including business strategy, marketing strategies, and organisational culture.
"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"--