Essay from the year 2018 in the subject Business economics - Miscellaneous, grade: A, , language: English, abstract: Academic writing is a process of several steps from the initial idea to a published article. Conducting them in a proper order and with due diligence can substantially increase the chances of a successful publication with reasonable efforts. Amongst the key factors for success are an awareness for the target topic in literature and the target audience, a structured manuscript preparation including review processes, and the self-confidence of the author in his/her research and conclusions. This essay considers, in its first part, various aspects of writing and publishing academic articles. The second part of this essay deals with the challenges of successful academic publishing. Considering that a large proportion of submissions to peer-reviewed journals are rejected does not encourage academic writing in the first instance, but proper manuscript preparation can help. After briefly considering why it is important to publish at all, some of the guidelines for manuscript publishing are discussed, considering qualitative and quantitative researches, mixed methods, and non-research texts as well as non-refereed publishing.