Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview.
Conversations with Marketing Masters offers compelling insights into marketing today by gathering the collected wisdom of our era's most influential thinkers, each of whom has given a structured interview to the authors. Covering a wide range of current issues and illustrating key concepts with real-world examples of success and failure, these conversations offer leading-edge thinking as a basis for shaping the marketing future.
Introducing the Marketing Masters...
* Philip Kotler
* David Aaker
* Jean-Claude Larreche
* Regis McKenna
* Don Peppers
* Martha Rogers
* John Quelch
* Al Ries
* Don Schultz
* Patricia Seybold
* Jack Trout
* Lester Wunderman
"...a treasure-trove for the marketer and anybody else interested in the dynamics of how and why some things sell" (Gulf Business, March 2007)