'Read on, and rediscover how to live a fuller and more successful life' SIR RICHARD BRANSON, from the foreword

There are some 400 million people worldwide whose creativity, imagination and determination put the rest of us to shame. They are experts in their field, despite having no experience to speak of. Once, you were one of them too. They are toddlers - and they hold the key to unlocking our creative potential as adults.

In Little Wins: The Huge Power of Thinking Like a Toddler, Ella's Kitchen founder Paul Lindley reveals the nine characteristics and behaviours that we can all learn from recalling our toddler selves. From attention-grabbing tactics that would humble most marketing experts to the art of thinking divergently, Lindley shows how much we've lost in getting old - and how we can get it back. Never mind growing up; it's time we grew down.

Paul Lindley is one of the UK's leading entrepreneurs. He is best known for founding Ella's Kitchen, the UK's bestselling baby food brand, which retails in 40 countries across the world. He is also the founder of the children's toiletries brand Paddy's Bathroom, and co-founder of The Key Is E, a social enterprise that improves the lives of African children through education. Before establishing Ella's Kitchen he was Deputy Managing Director at Nickelodeon UK.